Animated Explainer Video
Animated Explainer Video and live-action video have their own strengths and both can be highly effective depending on the context and goals of the video. Here are some reasons why animated explainer videos may be considered a better choice:
Flexibility and Creativity: Animated explainer video offers limitless possibilities in terms of visual style, characters, and settings. They allow for creative storytelling that may not be feasible with live-action videos.
Simplification of Complex Concepts: Animated explainer video is a great format for simplifying complicated ideas or processes. They can use visual metaphors, diagrams, and illustrations to explain concepts in a clear and engaging way.
Cost-Effectiveness: While high-quality animation can be expensive, it can sometimes be more cost-effective than live-action videos, especially for scenarios involving elaborate sets, locations, or special effects.
Universal Appeal: Animated explainer video characters and visuals have a broad appeal across different demographics and cultures. They can transcend language barriers and cultural differences, making them suitable for international audiences.
Timelessness: Animated explainer videos can have a timeless quality to them, as they are not bound by current trends or fashion. They can be used for longer periods without appearing outdated.
Brand Consistency: Animated explainer video visuals allow for precise control over branding elements such as colours, logos, and character designs. This helps maintain brand consistency across different marketing materials.
However, it’s essential to consider the specific goals, target audience, and budget constraints when deciding between animated explainer videos and live-action videos. In some cases, live-action may be more appropriate for creating a sense of authenticity or showcasing real-life scenarios.
Ultimately, the choice between an animated explainer video and live-action will depend on the unique requirements of each project. Click here to help decide whether explainer videos are right for your business.
We have been in the business of making animated explainer videos for many years and have produced an incredible amount of videos in that time. We started a long time ago so we are a safe pair of hands, you can read more about our journey here.
What’s the biggest reason to choose animated explainer videos?
Well, there are many reasons but one big one is that animated explainer videos offer incredible flexibility. With live action video, if something is not right you have to ‘fix it in post’. Fixing footage is expensive and time-consuming and may well end in a re-shoot which could cost a lot of money, or even your job!
Not so with animated explainer videos! If something needs changing, we just draw it again, or edit the graphics in-studio, simple as that, and can often be done in a matter of minutes, with no expensive re-shoots!
You can learn more about our explainer video production process here.
